skip to Main Content

How to Overcome Entrepreneurial Brain Freeze

You want to own a business but cannot think of that cracking business idea.

Why can entrepreneurial brain freeze be frustrated?

You have spent hours and hours brainstorming without a breakthrough. This can be very frustrating and may cause budding entrepreneurs to abandon their dream of ever owning a business. Experts and successful entrepreneurs advise that the best way to come up with new business ideas is to engage the brain in different ways. For example, you can take a walk along the store aisles and brainstorm about loopholes in the market.

The following tips will help you get that business idea that has been evading your mind.

Ask the question, ‘What next?’

businessman-asks-question-during-seminarSmart business people always think ahead of time. They ponder

about upcoming trends, and how to get into such areas. Take, for instance, the tech company, Apple. Its innovators think of newer trends in the mobile phone industry to develop newer versions of their gadgets every year. Remember, you do not have to be Apple to predict upcoming trends. Interact with innovators, be curious and ask questions. This way, you are more likely to know what people may like in future and take advantage of it.

Act on what bugs you

The example I will use here is the founder of, Colin Barceloux. You see, Colin was bothered by the prices of textbooks while in college – he could barely afford them. As soon as he finished college, he decided to launch book centre, a website that allows you to rent out a book at 60% discount. He saw it as an opportunity to offer a solution to a problem he knew many college students faced. Think about what is bothering you as a business problem that needs a solution. Then seek for an answer to the problem, which can turn out to be your main business idea.

Look for new spaces and ideas

Take time to study the big players in the business industry. Look for what the industry is missing and find a solution for it. Find the gaps in the industry and see whether you can fill them or not. The best way to identify gaps is to be more outgoing. Get involved with new things, be curious and explore. Ask questions, research, and learn. Keep a keen eye on tech trends. Technologies are changing very fast, with new opportunities appearing every other day. For example, you can take advantage of the increasing popularity of drones, and start an online company that repairs them.


Engage shoppers

Meeting people who are looking for products will help you come up with new business ideas. It will give you first-hand information on what they are looking for, and pinpoint what they lack. You can then offer solutions to these problems in the form of business ideas. If you wish to start an online company, engage potential online customers by sending them online surveys to understand their interests and needs.

Find a brand lacking recent innovations

When looking for new business ideas, it is advisable to identify places that have not seen innovations in recent times. This is because you are more likely to identify gaps (problems), which require solutions (business ideas)

Coming up with a business idea can be challenging at times. However, with the tips outlined above, you must have thought of that idea you cannot wait become a reality.

Next Step

Need some funding to fuel up the new business idea? You can seek help from business loan lenders.


Finance Expert, Writer, Entrepreneur

Tammy Richards is a passionate finance expert who is also a writer and business owner. With over 10 years of experience as a finance expert, Tammy wants to share her knowledge with her readers.

Tammy covers and simplifies a range of financial topics, including how start-ups can raise capital and how established businesses can grow successfully. It is clear that she is firmly on the side of Australian small business owners.
Tammy keeps her fingers on the pulse of financial updates. Through her articles, she regularly shares the latest tips and traps around financial products such as business loans and credit cards. She also delivers her information in an easily consumable and interesting way.

Tammy is a keen advocate of promoting financial literacy. She aims to educate small business owners by providing financial insights into common financial problems that businesses face.

“More than anything, I am enthusiastic about using my experience to help Australian small business owners to achieve their financial and business goals,” she says.

Like it? Share it!