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3 Things to Ensure Business Survived

Business owners must be able to take advantage of the power of online tools to boost their business prospects. Online advertising and Social Media have the biggest potential to yield great rewards for your business, and is a convenient way to put your company name out to the public.

According to the Australian Bureau of Statistics, businesses take utilise online advertising perform 20% better than those who don’t. Below we have 3 ways to ensure your business takes full advantage of modern technology.

  1. Utilise Social Media

Almost everyone in the modern society uses a form of social media, such as Facebook, Twitter, Instagram, LinkedIn, etc. With the addition of a regularly updated blog, this could yield powerful rewards for your online presence.

Furthermore, email marketing is also a very easy way to reach thousands of potential clients, and alongside regular updates to your social media accounts, this can create some brand loyal customers that will benefit your business in the long term.

  1. Create a Well Designed Website

A well designed website will keep your customers engaged and be very easy to use. Your website will also have to be optimised for mobile devices, since many searches are now done through smartphones.

First impressions are important, and in the online world, that is your landing page. Be sure your landing page conveys your business brand, and including pages about yourselves, or past client stories will typically enhance customer interaction.

  1. Search Engine Optimisation

Search Engine Optimisation means to deliver content on your website relevant to what your company is providing as a product or service. This will allow customers who are looking for your product or your service to be able to find your company through search engines like Google.

Search Engines like Google will determine your websites ranking based on the relevancy of the searched keywords and the content on your website. If your website is Search Engine Optimised, it will do wonders in driving traffic to your website and ultimately your business.

Author:

Entrepreneur, writer, and marketing expert. Would like to share my experience and knowledge with Australian business owners, especially small businesses, and new starters.

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